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"What is your competitor doing right?" Before you begin any kind of SEO campaign, it is important to make a list of all the things that your competitors are doing correctly in their SEO strategy and then emulate what they are doing right so that you can improve on...

Many businesses and marketing professionals are still unclear about the difference between long-tail keywords and short-tail keywords. This can lead to confusion when deciding on an SEO strategy, which may result in a lower ranking on Google for a website. Use this...

UTM Tag and Event Tracking are two innovative solutions that can help businesses make better decisions by providing more data. These new technologies close the gap of traditional analytics, which can only provide a snapshot of what’s happening on social media channels...

 Unlike earlier years where owning a blog or website was the easiest way to make money, the situation has reversed as the number of websites has drastically increased. Why a webpage may be witnessing low or no traffic range from various factors. However, it is vital...

One of the things marketers desire most is to increase the number of traffic on their website. Some of the ways to get more traffic to your website are Pay Per Click Advertising (PPC), Search Engine Optimization (SEO), social media marketing, blogging, and so on. All...

To outrank business competitors on digital platforms requires a lot of patience. Although a specific method to attain this is not known, several digital experts recommend some tips that would successfully help promote your brand. To understand the rudiment of building...