Unlike earlier years where owning a blog or website was the easiest way to make money, the situation has reversed as the number of websites has drastically increased. Why a webpage may be witnessing low or no traffic range from various factors. However, it is vital to understand the meaning of bounce and how it affects traffic on blogs and websites.

When you experience a low online presence on your site or visitor don’t stay long on your platform, it simply means the site bounce. Having a high bounce rate means online visitors don’t last long on your site but leave almost immediately after opening the home page.

What Is Bounce Rate?

There are different perspectives on what bounce rate is, but the common fact remains that the higher the bounce rate on an online presence, the lesser the online traffic. Google Analytics defines bounce rate as the percentage of user visits on a  website page, i.e., how many visitors remain on your site after perusing the home page. A high bounce rate could occur if the site is not relevant to what the users needs.

Google uses percentage bounce rate to determine site rank on its platform. For instance, when a reader visits your site but leaves after going through the first page, a bounce rate is the percentage of all readers who left without checking other pages on the same website but only the landing page.

According to an SEO expert Naveen Sharma, a high bounce rate simply signifies an urgent need to redesign content and website design. Another professional suggests that the easiest way to decrease bounce rate is by having more landing pages. When a website experiences a low bounce rate, there is an increase in conversion rate.

With a simple understanding of conversion architecture, you can develop your content to grow your business or online presence.

Bloggers or web owners might complain of low or no traffic on their online page after investing so much in the project. However, you should understand high bounce rate signifies that your website is attracting the wrong visitors or something is giving your users an awful experience. Therefore, a high bounce rate suggests an urgent need for a change of strategy for your site.

When a website experiences high bounce, it means the landing page is not enticing enough to make the reader check out other information about the site. As these bounce increases, so does the web presence on google ranking decrease. This is why you would notice some websites appear faster on the google search engine compared to others.

There are several ways to reduce bounce on your site; some of them include;

Tips to reduce bounce rate and increase traffic on your website

1. Improve site content– The type of content you have on your site will determine if readers would stay or leave. Always ensure that every content on each site page is related to the niche of the website. Large chunks or unreadable content tend to make readers view the site as low quality. You can also hire a professional content writer to help provide rich and attractive text to reduce bounce on your site.

The best advice is to seek a professional who is knowledgeable about formatting and creating content that would increase user experience. A good content writer would know how to use keywords related to the website niche to increase traffic. But if you plan to create content by yourself, use the following tips to format your content;

• Your subheadings should provide an insight into the content.
• Bullet points that are important.
• Always use images, videos, charts, or screenshots where necessary.
• Bolden important keywords.
• You can ask readers question(s) to create a sense of participation
• At the end of every write-up, ensure a closing remark or conclusion that enlightens readers on the whole writing summary.

1. Avoid unnecessary popups- Statistics has confirmed a lot of readers complain about popups on web pages. Popups make the site look shabby and unattractive, ads help generate more revenue on-site, but excessive popups could make readers lose interest in your content. Whether using popups on webpage or not is still a matter of debate among digital marketers and site owners. However, excessive popups could result in a bad user experience and a high bounce rate. If you plan to attract, more readers use neat and attractive popups to improve the conversion rate.
2. Have an attractive Call-to-Action (CTA)– Before getting to this stage, you must have appealing content and headline interest. A weak CTA could make your exit rate increase, be innovative about the Call-to-Action. CTA has to be compelling and make users eager to see what is on the next page. Every word in CTA is vital during optimization as it could make a significant difference on the website.
3. Be a good storyteller- Storytelling can also help to improve traffic on a site but don’t overdo this. The site content writer must have the ability to create a captivating story of the brand over the years or months. People read content differently, but when you use words that capture their attention, there is a possibility they would sign up on your site or be a constant reader.
4. Always upload the right content– There is a difference between a content writer and a good content writer. Writing for a web page is different from writing for blogs or editors. The website content writer should understand the brand’s niche and know how to use the right words to create content that would market the brand. Also, the content needs to be available periodically to enable the readers to keep coming to your site.

Conclusion

We can help you reduce bounce rates on your website. Have you tried any of these techniques? If all this sounds too complicated for you, let us know, and we’ll take care of it! Our team is ready to work with you to create a stellar SEO or marketing strategy that drives sales by considering how your customers think.

One of the things marketers desire most is to increase the number of traffic on their website. Some of the ways to get more traffic to your website are Pay Per Click Advertising (PPC), Search Engine Optimization (SEO), social media marketing, blogging, and so on.

All these ways have proven to have one issue with them or the other. For example, social media marketing has always had a problem regarding the ROI, PPC is not affordable, and SEO takes time to yield desired results. And these issues have led us to the only viable solution that has a considerable impact — referral traffic. 

Referral traffic is the number of people that visit your website from sites that are not the major search engines. For example, some traffic tracking software like Google Analytics counts the number of times people click a link to your site from another site or a social media network; the number of visitors clicking the link is the traffic. The initial page where the link to the website is on is called the referrer. 

The Importance of Referral Traffic

Referral traffic is essential because it would link customers to your websites, and the more visitors check your website, the more your content gets viewers, allowing the sales team to turn the viewer into a customer. 

Also, referral traffic has some SEO benefits. Search engines like Google and others consider the increase in viewers on your site as a favorable ranking as far as the referrer is a trusted website. 

How to Improve Referral Traffic

Now that you are sure how important it is to generate referral traffic for your website, there are some ways you should follow to create high referral traffic for your website; some of the ways to generate referral traffic are below:

• Submit your Website to Online Directories

Publishing your website to online directories is one of the best and easiest ways to get referral traffic on your website. Of course, you do not have to submit your website to every online directory; you need to focus on the ones that generate the most traffic and are related to your industry. 

To know the directories that generate severe traffic, you can Google search for guides relating to your industry, and the sites that appear at the of your search results generate the most traffic. You can then list your website on the directories and generate traffic for your site too. A visitor landing on your page directly through your website link is most important because the customer is giving you referral traffic. 

• Be Published by Review Websites

Review Websites are internet pages where they compare products or companies. Review websites can help you get referral traffic because many people check reviews of products and services before opting for them.

If you are operating a respectable business, it would not be hard for people to pick you out from other products that do not have ratings as good as yours. 

Also, you would need to pay money to some review websites to get your product reviewed first. Review Websites like Clutch get paid to review products, and that is why the top product reviews you’ll see on their sites are usually sponsored. It is a win-win for both you and the review websites because, in the end, you have successfully managed to attract more referral traffic to your site. 

• Guest Blog Posts

Guest Blog Posts is another way to get more referral traffic for your website. Guest Blog Posts is a sure way that always presents various opportunities to get referral traffic for your website. The first opportunity for referral traffic you can get from guest Blog Posts is external links; external links are links in guest blog posts that do not link to another page on the same blog but to a website outside of the blog. 

Also, other opportunities are Call to action and author bios which are standard features of guest blog posts. If you can get one of your posts featured on a well-known website, you would benefit significantly from the referral traffic. However, when you are guest blogging, there are some tips you should keep in mind; they are 

• Approach websites related to your industry
• Make sure the content is written under your name
• Share your link with influencers as they can help you promote your post and generate more referral traffic for your website. 

• Use Social Media

According to research, 89% of marketers testified that social media generated more exposure for their products. Also, another 75% agreed that their website traffic increased because of their efforts on social media. 

The top 7 social media sites you can use to promote your product as a marketer are Facebook, LinkedIn, Twitter, YouTube, Instagram, Google+ and Pinterest. People use social media for more than being familiar with the trends; social media is now a medium for marketers to generate leads, traffic, and sales. 

Every time you post, tweet, pin share, or like the content on social media, you are increasing your chances of generating referral traffic to your website. And the more referral traffic you get, the easier it is for you to feature at the top of Google and other popular search engines. For example, 58% of marketers reported an increase in their search rankings due to their social media engagements. 

• Comment on Blogs 

Commenting on blogs is a viable way to generate referral traffic to your website by many people. For example, Neil Patel, a famous blogger, reported that he has over 240 comments on blog posts, and it has earned him over 4,000 visitors to his website.

Commenting on blogs is a sure way to get referral traffic; you have to ensure your comments do not end up as spam. Some things you should consider when commenting on blog posts are:

• Don’t complain or brag under blog posts; make sure your comments are meaningful.
• Visit blogs that allow links in their comment section more so you can add a link to your website in the comments.
• Be active on the blog so you can comment immediately after the post because the more at the top your comment is, the more clicks you’ll generate.

Conclusion 

With these five tips, you can increase your website referral traffic and get more organic leads. If you want to take advantage of referrals, the good news is that it’s not too hard! There are different ways to promote a blog post or content on social media, but we hope this list has given you some new ideas. Which one will be your next step? Let us know in the comments below!

To outrank business competitors on digital platforms requires a lot of patience. Although a specific method to attain this is not known, several digital experts recommend some tips that would successfully help promote your brand. To understand the rudiment of building influential brands online, it is always advisable to understand the depth of the market product you plan to sell, the digital platform used, some specific terminologies and beat your competitors in the same niche.

For digital newbies who want their brand to reach a large audience, involving an expert in this niche would be the best idea. A professional would serve as a guide while putting you through navigating the market and the best approach to make your brand stand out from your competitors.

Novices who have tried to outrank their business rivals without guidance has lost money to the market over time, do not be among these group of SEO experts. 

What is the meaning of GMB?

You might be hearing GMB and not sure of what it means. Well, it is a simple acronym for Google-My-Business. The world has adopted the use of technology in every part of human life. You can sit in a specific location, and customers can know your product across the globe. All these came about because of the effective use of technology.

With Google-My-Business (GMB), some specific terms or keywords are synonymous with each company.  These keywords make it easier for potential clients to locate and patronize your brand with no hassle.

Google has made marketing products easier with this approach. To have successful business management online, you need to create a Google My Business account at no cost. By doing this, you have an online presence for your brand with benefits like management rights and google visibility features to help customers locate you.

Note that this created GMB account is actually not your business profile but only a tool that helps to boost the visibility and effectiveness of your business online. With small business SEO packages you can improve your organic website and GMB traffic. 

How GMB account help local business marketing

1. Enables customer interaction– With a GMB account, you can easily interact with your client and listen to their complaint. Most business owners don’t know this, as you could use this to your advantage.

2. Provides necessary information about your business– Unlike the regular mode of doing business, you have to explain to every client what you sell and how your brand benefits them. With a GMB profile, you can create a website link for your brand, place the price for each product, post the company’s services and policies, etc.

3. Provide an avenue for development- On the GMB dashboard, there is google analytics that provides business owners with customers insight into their products and their difficulties finding their locations. These insights enable business owners to know their customers better and how business competition is faring in their locality.

4. Enables local SEO keywords- Google is a big market for businesses across different locations worldwide. With the help of GMB, you can incorporate specific keywords which match your business niche to make your product top the list of local brands.

Tips for outranking GMB competitors in your local business

1. Have a good profile– Most online business owners underestimate the importance of an online profile in business success.  The profile provides insight into what you plan to offer.  Having an excellent online presence plays an essential role in generating sales. You can also create rich content that would entice customers and promote your brand among ranking competitors in your locality with this tip.
Ensure to post 3 or 4 content with your business keywords optimized to push traffic to your product or service. Several GMB owners also confirm picture inclusion as an excellent Strategy for promoting online sales.

2. Buy an appropriate custom domain name– This is a business account, so every step to promoting your brand must be carefully scrutinized. Of course, any GMB account owner will just purchase any domain and use it to promote their brand. However, an intelligent business owner would research which custom domain name is the best to buy for his product niche and ensure every posted content has keywords that sync with the domain name. If you have issues identifying which custom domain name is the best to buy for your GMB account, seek the guidance of a veteran in this field.

3. Post the right content– Your GMB profile is not your regular social media profile for all sorts of skits and funny videos. Ensure that the pictures, videos, and content promote the goods or services you plan to offer. Make it a habit to post content twice, consistently, or more daily. Within a short while, you would start witnessing high sales compare to your GMB competitors in the same locality.

4. Be unique– According to research, most GMB owners don’t create an avenue for their customers to related with them. While creating your profile, ensure to provide options for booking, reviews, and chat. Some customers might like to express their opinion on your goods or services; this tip could help you gain more sales traffic than your competitor in the same locality.

5. Have a business URL– Unlike other GMB that will just use any URL for their account—having a business URL signals a message to potential clients that you are severe and a reputable individual. Ensure the URL you choose has your business and city name incorporated in it.  If you need advice on how to have a business URL, seek guidance from appropriate professionals.

6. Relax and generate backlinks– This stage might be a hurdle for those with little IT experience, but it involves generating backlinks from reputable sites to drive organic SEO traffic to your GMB site. With this simple approach, within 3-6 months, you could be listed among the top-ranking brands in your locality.

Conclusion

Outranking GMB competitors for your local business is possible if you have the right tools and strategies. You can leverage our expertise to put together a plan that ensures success in this competitive market.

Whether it’s organic SEO or PPC, we’ll work with you to find what works best for your budget and goals! What are some of the tactics you’re using to outrank Google My Business (GMB) competitors for your own listing? Let us know in the comments below!