Unlike earlier years where owning a blog or website was the easiest way to make money, the situation has reversed as the number of websites has drastically increased. Why a webpage may be witnessing low or no traffic range from various factors. However, it is vital to understand the meaning of bounce and how it affects traffic on blogs and websites.
When you experience a low online presence on your site or visitor don’t stay long on your platform, it simply means the site bounce. Having a high bounce rate means online visitors don’t last long on your site but leave almost immediately after opening the home page.
What Is Bounce Rate?
There are different perspectives on what bounce rate is, but the common fact remains that the higher the bounce rate on an online presence, the lesser the online traffic. Google Analytics defines bounce rate as the percentage of user visits on a website page, i.e., how many visitors remain on your site after perusing the home page. A high bounce rate could occur if the site is not relevant to what the users needs.
Google uses percentage bounce rate to determine site rank on its platform. For instance, when a reader visits your site but leaves after going through the first page, a bounce rate is the percentage of all readers who left without checking other pages on the same website but only the landing page.
According to an SEO expert Naveen Sharma, a high bounce rate simply signifies an urgent need to redesign content and website design. Another professional suggests that the easiest way to decrease bounce rate is by having more landing pages. When a website experiences a low bounce rate, there is an increase in conversion rate.
With a simple understanding of conversion architecture, you can develop your content to grow your business or online presence.
Bloggers or web owners might complain of low or no traffic on their online page after investing so much in the project. However, you should understand high bounce rate signifies that your website is attracting the wrong visitors or something is giving your users an awful experience. Therefore, a high bounce rate suggests an urgent need for a change of strategy for your site.
When a website experiences high bounce, it means the landing page is not enticing enough to make the reader check out other information about the site. As these bounce increases, so does the web presence on google ranking decrease. This is why you would notice some websites appear faster on the google search engine compared to others.
There are several ways to reduce bounce on your site; some of them include;
Tips to reduce bounce rate and increase traffic on your website
- Improve site content– The type of content you have on your site will determine if readers would stay or leave. Always ensure that every content on each site page is related to the niche of the website. Large chunks or unreadable content tend to make readers view the site as low quality. You can also hire a professional content writer to help provide rich and attractive text to reduce bounce on your site.
The best advice is to seek a professional who is knowledgeable about formatting and creating content that would increase user experience. A good content writer would know how to use keywords related to the website niche to increase traffic. But if you plan to create content by yourself, use the following tips to format your content;
- Your subheadings should provide an insight into the content.
- Bullet points that are important.
- Always use images, videos, charts, or screenshots where necessary.
- Bolden important keywords.
- You can ask readers question(s) to create a sense of participation
- At the end of every write-up, ensure a closing remark or conclusion that enlightens readers on the whole writing summary.
- Avoid unnecessary popups- Statistics has confirmed a lot of readers complain about popups on web pages. Popups make the site look shabby and unattractive, ads help generate more revenue on-site, but excessive popups could make readers lose interest in your content. Whether using popups on webpage or not is still a matter of debate among digital marketers and site owners. However, excessive popups could result in a bad user experience and a high bounce rate. If you plan to attract, more readers use neat and attractive popups to improve the conversion rate.
- Have an attractive Call-to-Action (CTA)– Before getting to this stage, you must have appealing content and headline interest. A weak CTA could make your exit rate increase, be innovative about the Call-to-Action. CTA has to be compelling and make users eager to see what is on the next page. Every word in CTA is vital during optimization as it could make a significant difference on the website.
- Be a good storyteller- Storytelling can also help to improve traffic on a site but don’t overdo this. The site content writer must have the ability to create a captivating story of the brand over the years or months. People read content differently, but when you use words that capture their attention, there is a possibility they would sign up on your site or be a constant reader.
- Always upload the right content– There is a difference between a content writer and a good content writer. Writing for a web page is different from writing for blogs or editors. The website content writer should understand the brand’s niche and know how to use the right words to create content that would market the brand. Also, the content needs to be available periodically to enable the readers to keep coming to your site.
We can help you reduce bounce rates on your website. Have you tried any of these techniques? If all this sounds too complicated for you, let us know, and we’ll take care of it! Our team is ready to work with you to create a stellar SEO or marketing strategy that drives sales by considering how your customers think.