In the past, video production was primarily reserved for large corporate businesses. However, in recent years, small businesses and startups have begun to see the value in video production as a way to market their products and services. 

In this blog post, we will explore some of the latest video production trends. Keep in mind that what works for one business may not work for another, so it is important to tailor your video strategy according to your specific needs and goals. With that said, let’s take a look at some of the most popular corporate video production trends existing today.

Emerging Corporate Video Production Trends:

Using multiple cameras to showcase different angles and viewpoints in a single video is a becoming very popular video production trends among the producers. This technique is particularly useful for highlighting products or services that may be difficult to capture on camera.

Incorporating visual effects that add texture and movement to a video, such as motion graphics, animations, or special editing effects. These techniques can help to make your message stand out from the crowd.

Strategically placing text overlays throughout a video to guide viewers through key messaging while maintaining their attention. This tactic is especially useful for conveying complex information in an easy-to-digest format.

Creating interactive videos that engage viewers by asking them questions or prompting them to make decisions as they watch. Interactive videos can help you interact directly with your target market, increasing engagement and driving conversions. That’s why these are the trend setters in the video production industry

Virtual reality is one of the latest video production trends, and it’s quickly gaining popularity in the corporate world. By immersing viewers in a completely realistic environment, virtual reality allows businesses to engage their audiences in new and exciting ways.

Aerial Video & Drones are quickly becoming one of the most popular corporate video production trends. This innovative technology allows filmmakers to capture unique perspectives and angles that were previously unattainable, making it an excellent tool for marketing and engaging a variety of audiences

Remote Video Testimonials is the most popular corporate video production trends. These videos showcase endorsements or reviews of a company’s products or services from real customers, allowing potential buyers to get a feel for how these products and services might work for them. 

Live Videos, or videos recorded in real time and viewed as they are being created, have become an increasingly popular video production trends in recent years. These dynamic, engaging videos offer viewers a unique level of authenticity and immediacy, connecting consumers with brands in a more genuine way.

How Corporate Video Production Trends are changing the way businesses communicate with their audiences

In today’s business world, it’s more important than ever to have a strong online presence. With so much of the world communicating through the internet, it’s essential for businesses to reach their audience where they are. 

One way businesses are doing this is through corporate video production. By creating engaging and informative videos, businesses can connect with their target market in a way that is both impactful and memorable. 

What’s more, corporate videos can be used in a variety of ways, from marketing campaigns to instructional videos. As businesses continue to adapt to the ever-changing landscape of communications, corporate video production will likely play an increasingly important role.

The way businesses communicate with their audiences is changing. The rise of social media and the increase in video consumption are two of the biggest trends that are having an impact on corporate video production

In the past, businesses would produce a video and then distribute it through traditional channels such as TV or print advertising. However, today there are a number of new platforms that businesses can use to reach their target audience. 

Social media sites such as YouTube, Instagram, Snapchat, TikTok and Facebook are becoming increasingly popular, and many businesses are using these platforms to release their videos. In addition, more and more people are watching videos online, and this trend is expected to continue. 

As a result, businesses need to make sure that their videos are engaging and relevant to their target audience. Corporate video production is changing, and businesses need to change with it.

Tips on how to create a successful corporate video campaign

Corporate video production is a powerful marketing tool that can help to engage and communicate with your target audience. However, creating a successful video campaign requires careful planning and execution. Here are some tips to help you get started: 

1. Define your goals. What do you want to achieve with your video campaign? Are you looking to increase brand awareness, generate leads, or drive sales? Once you know what you want to accomplish, you can develop a strategy to achieve those goals. 

2. Know your audience. Who are you trying to reach with your video campaign? What kind of content will they respond to? You need to have a clear understanding of your target audience in order to create videos that will resonate with them. 

3. Develop a creative concept. Your video should tell a story that speaks to your brand and resonates with your audience. Keep in mind that your video should be entertaining as well as informative. 

4. Produce high-quality videos. In order for your video campaign to be successful, the videos themselves need to be high quality. Make sure to invest in good equipment and hire a professional videographer if necessary. 

5. Promote your videos. Once your videos are created promote them using social platforms and other digital mediums

Examples of Successful Video Marketing Campaigns

Corporate video production can be an extremely successful marketing tool if it is used correctly. In order to produce a video that will engage your audience and achieve your desired results, it is important to plan carefully and consult with a professional production company. There are many examples of businesses who have used corporate video successfully. 

One notable example is Coca-Cola, who produced a series of short films called “The Happiness Factory” to communicate their brand message. The films were very well received, and helped to cement Coca-Cola’s position as a global leader in the beverage industry.

Sony, who used corporate video to launch their new line of digital cameras. The campaign was very successful, and helped Sony to increase their market share in the digital camera market. 

Nike. They used the video to great effect in their 2006 “Joga Bonito” campaign. The commercial featured some of the world’s best soccer players in a series of skillful and creative plays, with the aim of promoting Nike’s new line of soccer products. The ad was a huge success, resonating with soccer fans around the world and helping to boost Nike’s sales

Another example comes from Rolls-Royce, who created a short film called “The Enchantment” to promote their luxury vehicles. The film tells the story of a young couple who experience the magic of Rolls-Royce while on their honeymoon. Once again, the ad was very well-received, garnering praise for its beautiful cinematography and luxurious storytelling.

Apple, who produced a series of short films called “Switch” to promote its products to a new audience. The films were released online and quickly went viral, reaching over 100 million views within the first week. 

Another example is Google, who produced a series of promotional videos for its Pixel phone. The videos featured creative use of animation and characters, and they helped to raise awareness of the product among potential customers


In today’s fast-paced world of digital media, many businesses are turning to corporate video production to reach their target audiences and market their products or services. If you are interested in learning more about this exciting field, there are a number of resources available to help guide you.

We at Leading Bull are proving many useful tips for small businesses and Corporates for their successful Corporate campaigns. 

MarketingProfs, which offers expert advice on using video in marketing campaigns. Here you will find articles on current trends and best practices, as well as tips for marketing your videos effectively. 

Another useful resource is YouTube, where you can find videos from some of the top experts in the industry discussing everything from script writing to post-production techniques. If you want to connect with other professionals in the field, sites like LinkedIn can be great tools. On LinkedIn, you can join groups or search for members who work in corporate video production to find people who share your interests.

Additionally, there are numerous books available on the topic of corporate video production, including “Producing a Corporate Video: Everything You Need to Know” by Michael Jorgensen and 

“The Empowered Marketer’s Guide to Producing Videos That Sell: A Step by Step Guide” by Ed Gandia. 

Whether you are just starting out or looking for advanced tips and tricks, these resources will provide valuable information and insight into this dynamic area of marketing. So if you’re ready to get started producing high-quality corporate videos that effectively reach your target audience, be sure to check out these helpful resources today! and don’t forget to keep in touch with Leading Bull for all your video production needs.