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"What is your competitor doing right?" Before you begin any kind of SEO campaign, it is important to make a list of all the things that your competitors are doing correctly in their SEO strategy and then emulate what they are doing right so that you can improve on...

Many businesses and marketing professionals are still unclear about the difference between long-tail keywords and short-tail keywords. This can lead to confusion when deciding on an SEO strategy, which may result in a lower ranking on Google for a website. Use this...

UTM Tag and Event Tracking are two innovative solutions that can help businesses make better decisions by providing more data. These new technologies close the gap of traditional analytics, which can only provide a snapshot of what’s happening on social media channels...