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Why Competitor Analysis Is Important for SEO and How to Carry Out Informative Research
"What is your competitor doing right?" Before you begin any kind of SEO campaign, it is important to make a list of all the things that your competitors are doing correctly in their SEO strategy and then emulate what they are doing right so that you can improve on...
Long-Tail Keywords vs Short Tail Keywords: How to Strategize Them for Your SEO Efforts
Many businesses and marketing professionals are still unclear about the difference between long-tail keywords and short-tail keywords. This can lead to confusion when deciding on an SEO strategy, which may result in a lower ranking on Google for a website. Use this...
What Is UTM Tag and Event Tracking: How to Use Them for Better Decision Making
UTM Tag and Event Tracking are two innovative solutions that can help businesses make better decisions by providing more data. These new technologies close the gap of traditional analytics, which can only provide a snapshot of what’s happening on social media channels...
How To Reduce Bounce Rate And Improve Visitors Time Spent On Your Website
Unlike earlier years where owning a blog or website was the easiest way to make money, the situation has reversed as the number of websites has drastically increased. Why a webpage may be witnessing low or no traffic range from various factors. However, it is vital...
5 Ways To Improve Your Website Referral Traffic To Get More Organic Leads
One of the things marketers desire most is to increase the number of traffic on their website. Some of the ways to get more traffic to your website are Pay Per Click Advertising (PPC), Search Engine Optimization (SEO), social media marketing, blogging, and so on. All...
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